Passione Espresso Bar

Passione is the name of the original Italian espresso bar in Düsseldorf. The name stands for complete enjoyment and a passion for coffee. The font was chosen so that the shape of the letter "O" in the word Passione looks a bit like a coffee bean, combining passion and coffee in one word. The aphorism "La semplicità è l’ultima sofisticazione" by Leonardo da Vinci translates as "Simplicity is the ultimate sophistication". And this simplicity can also be found in the corporate design.

Areas of responsibility: Art direction, corporate design, web design